Raleigh, North Carolina - (January 11, 2011) - Lulu.com, the leader in self-publishing, announced today a new marketing book, Bigger Than the Widget, by author Jeff Taylor. Net proceeds made from the book will go to support The V Foundation for Cancer Research.

Calling upon years of experience across multiple industries, Taylor’s book focuses on teaching authors, start-ups, and even well established companies and organizations to increase their marketing power by going beyond just a product or service.

“Customers today want more than a product,” says Taylor. “They need an experience or a personal tie to a product and companies need to be bigger than what they’re selling to build meaningful, lasting customer relationships.”

Having lost a grandfather to cancer, partnering with The V Foundation seemed like the most logical choice for Taylor. It also made his book a working example of how a product can be more than just a product by associating it with a well-known brand or a good...