The acquisition of the unit-linked insurance company, Länsförsäkringar Fondliv, is part of Länsförsäkringar’s campaign in the occupational pension market. Resources for improving the fund range and product and business development are being strengthened to meet the demands of the business owner. The efforts also include an expanded focus on the life insurance broker market.
“Our long-planned acquisition of Länsförsäkringar Fondliv marks the start of Länsför-säkringar’s campaign to become small businesses’ first choice of pension partner, and thereby number one on the occupational pension market,” says Sten Dunér, President ofLänsförsäkringarAB.

“The timing of the acquisition has naturally been expedited due to trends in the financial markets and the need to assist the traditional life assurance company strengthen its key figures. With the unit-linked insurance company as a base, we are taking an important step in our long-term strategy of standing alongside our customers by...