-Zeddie Watkins Little Will Run New York City Marathon with ASICS and the John Ritter Foundation Team-
ASICS America announced their dual partnership with The John Ritter Foundation for Aortic Health and internet sensation Zeddie Watkins Little - known as the “Ridiculously Photogenic Guy” - for the 2012 Support Your Marathoner Program. Watkins, who rose to fame after a photo of him running a recent 10K went viral, will be competing in the 2012 New York City Marathon to raise awareness for thoracic aortic disease, while simultaneously encouraging people to join ASICS’ innovative Support Your Marathoner program.

Now in its third year, Support Your Marathoner is a one-of-a-kind technology platform enabling friends and family to send personalized video messages directly to competitors running in the New York City Marathon. Utilizing “trigger chip" technology, a RFID tag that's attached to the marathoner's shoes,...