LEADING AUTHORITY ON FINANCIAL LITERACY CALLS ON CANADA’S BEST PERSONAL MONEY MINDS TO HELP CANADIANS GET SMARTER ABOUT MONEY

Investor Education Fund’s Masters of Money First Blogging Collective of its Kind to Uniquely Communicate and Connect with Canadians about Real Money Issues-Masters of Money Debuts with Navigating Financial Industry’s Fees and Practices
(TORONTO, August 18, 2011) – “Individually, they are renowned financial writers. Together, they will inspire Canadians to get smarter about money,” says the President of Investor Education Fund (IEF) (www.GetSmarterAboutMoney.ca), a leading independent authority on financial literacy, education and research.

Tom Hamza announced today the debut of Masters of Money (http://blog.GetSmarterAboutMoney.ca/index.php/category/mastersofmoney), the first blogging program of its kind to pool Canada’s major financial experts from print, broadcast and online. These experts will provide Canadians with expertise on the broadest range of personal financial issues and subjects. As a leader in financial literacy programs, IEF “has selected some of the most respected financial communicators, who prove time and time again that they know how to connect with their readers, listeners and viewers,” says Hamza, who adds that Masters of Money should be a central source to help Canadians understand the ins and outs of money management.

The personal finance blogging program is a regular feature of the website that more and more Canadians are turning to for no-nonsense content and information and unprecedented research on personal finance, personal debt, retirement, home renovation, financial planning and much more.

The initial line-up includes blogger and broadcaster Preet Banerjee, investment writer and editor Caroline Cakebread, financial author and TV personality Alison Griffiths, financial columnist and author Jonathan Chevreau and author and financial writer Rob Carrick. Each will contribute a series of blogs that provide guidance and perspective to help Canadians achieve and maintain a healthy financial future. The blogs will cover personal finance issues like never before, from budgeting for a family to making sense of financial industry fees. See blogger biographies below.

“We are thrilled these top personal finance experts are joining with IEF in our efforts to help Canadians apply their financial knowledge to everyday life,” says Hamza. “This blog series drills down on the practical side of money and investing, which is what Canadians have told us they need help with.”

Masters of Money is the follow-up series to the successful and ongoing School of Savings, chronicling the real-life financial ups and downs of university students. The blogs helped students talk to their peers about their experiences with money.

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