5 WAYS TO RUIN AN ACCOUNTANCY FIRM

Mistake 1 - Doing Nothing - The problem will not go away. Sitting on the problem is not going to help. The practice might still be in business, but it’s not going to expand.

Mistake 2 - Thinking Direct Marketing is the solution - Many practices throw money at a Direct Marketing firm that promises them the world. Hundreds and thousands of contacts on their database, direct links to decision makers. We’ve all heard the promises. Don’t be fooled. It’s throwing money down the drain most of the time.

Mistake 3 - Waiting too long to take action - The market is there for the taking. Potential clients are desperately seeking an accountant who relates to their actual business needs.

Mistake 4 - Failing to get good advice - Accountants are great at accountancy. That is what they are expected to be good at. When it comes to communicating the right message using a creative approach to PR, it’s better to consult a professional.

Mistake 5 - Ignoring Social Media – Most accountants are scared of Social Media. They have heard about Linked In, Face-book and Twitter but think these are not for them. Failure to use them to get exposure is a grave mistake to be making.

Fusion-PRo is a specialist PR firm that advises Accountancy firms on how to save money on marketing while getting their message across. Matthew Francis, their Director of Communications is Britain’s leading expert on public relations for accountancy firms. He regularly advises accountants on how to minimize their marketing spend and maximize their PR exposure. To interview him, call Matthew on 07885 561052.