A new campaign will educate consumers about the important role lutein plays in maintaining healthy vision and why it’s important to choose eye vitamins with FloraGLO
Des Moines, IA - March 22, 2011 - Kemin, the makers of FloraGLO brand lutein, announced today a national marketing campaign to educate consumers about the important role lutein plays in maintaining healthy vision and why it’s important to choose eye vitamins with FloraGLO—the most clinically researched brand worldwide* and the lutein brand most trusted by doctors.† Using the power of strategic media, celebrity spokespeople, point-of-purchase information and professional and consumer programs, this campaign aims to reach millions of consumers monthly with a simple compelling message: Make your Routine FloraGLO Lutein™.

To keep eyes healthy and protect them as they age, research indicates that people need 10 mg of lutein every day through diet and eye...