The ‘Dirty Jobs’ television host will collaborate with brand to launch a signature series, ‘Mike Rowe Works by Cat Footwear’
ROCKFORD, MI (May 25, 2011) – Cat® Footwear announced today that they are partnering with Mike Rowe, creator, executive producer and host of Discovery Channel’s popular television show ‘Dirty Jobs,’ to produce a signature series of work boots and shoes to be introduced at retail later this year, under the name ‘Mike Rowe Works by Cat Footwear.’

“As a champion for the American worker, Mike Rowe is the perfect partner. From his show, Mike has extensive experience with the challenges that the everyday worker faces. We want to help minimize those challenges by making the best gear possible – tough, durable and comfortable for the long haul, which is what the Cat Footwear brand is all about,” said Kelly Ballou, Marketing Manager for Cat Footwear. 

“Cat saw me on TV and took pity,” said Rowe.  “Actually, they took pity on my boots, and called to ask if I'd like to wear something a bit more in keeping with my line of work. I said sure, and was pleasantly surprised to learn that, while tough, the boots that will bear my name are NOT constructed of yellow iron."   

“We’ve always felt that Mike Rowe is a great representative of the same qualities that the Cat brand stands for,” says Rob Koenen, Vice President and General Manager for Cat Footwear. “Mike has...