Finnair to fly Angry Birds to Singapore
8/31/2011 4:06 AM EST
Finnair Plc
Press release
Finnair to fly Angry Birds to Singapore
The Angry Birds are currently preparing for their longest flight. Finnair will
fly the world-famous Angry Birds, developed by the Finnish company Rovio, to
Singapore on September 20. During the flight, fans of the mobile device game
will compete in the Angry Birds Asian Challenge at an altitude of 10
kilometres.
“This avian alliance is one example of Finnair's creative, fresh way of
operating. Finnair is a significant player in traffic between Asia and Europe,
and our goal is to double the number of Asian flights to 140 flights per week
by 2020. It's great to be involved in bringing Finnish innovation to Asia,”
says Jarkko Konttinen, Vice President, Global Brand & Marketing Communications,
Finnair.
“Although the Angry Birds have already flown almost everywhere in the world,
the trip to Singapore will be the birds' longest continuous flight to date. The
Angry Birds game has been downloaded to various platforms over 350 million
times, and we are delighted to be able to bring new Angry Birds games and
experiences to a growing fan base,” says Peter Vesterbacka, Rovio's Mighty
Eagle and Marketing Director.
You, too, could be on the flight to Singapore; simply tell us by September 12,
at the address www.finnair.com/angrybirds, why you are one of the Angry Birds'
most dedicated fans. The five most popular fans and 2-3 favourites selected by
a jury will be awarded flight tickets to Singapore. During the flight, the
Angry Birds fans and other flight passengers will be able to participate in a
competition on games consoles distributed to passengers and specially
programmed for this event. The winner of the competition, to be played at an
altitude of ten kilometres, will become the proud holder of the very first
Angry Birds Asian Challenge title.
A real live Angry Bird will also be present on the flight.
Tweets detailing the swish of wings and the demise of pigs during the
competition will be sent from the flight. It will be possible to follow the
events in real time at the address www.finnair.com/angrybirds.
Finnair Plc
Communications
31.8.2011
Further information:
Finnair Media Desk tel. +358 9 818 4020, comms(a)finnair.com
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