· Powerful contextual analysis engine will help analyse customer feedback comments
· Innovative use of QR codes and SMS at Formula One British Grand Prix
London, 7th July 2011 – In an innovative step, visitors to this weekend’s Formula One British Grand Prix at Silverstone Circuits will be invited to use their mobile phones to provide real-time feedback on the event via QR codes and SMS, using Feedback Ferret’s customer feedback analysis system that includes powerful contextual analysis of customer comments. The new real-time feedback channels will be promoted throughout the circuit and in the event guide and feedback will be monitored by Silverstone Circuits during and after the event.

Customer feedback is vital to ensure that Silverstone Circuits, whose tagline is ‘Experience is Everything’, constantly improves the customer experience at its live events, from F1 and MotoGP races, to experience days and corporate functions. The use of...