Heineken appoints new Group Commerce Director

Amsterdam, 20 November 2009 - Heineken N.V. today announced the
appointment of Alexis Nasard as Group Commerce Director, effective 1
February 2010. Mr. Nasard will join Heineken's Executive Committee
reporting to Jean-François van Boxmeer, Heineken N.V. Chief Executive
Officer.

In his new role, Mr. Nasard will have global functional
responsibility for the company's marketing, sales, innovation and
wholesale strategies. In addition, he will be responsible for
portfolio management, as well as the continued growth and strength of
the Heineken brand around the world. Mr. Nasard will be based at
Heineken's Amsterdam Headquarters.

Originally from Lebanon, Mr. Nasard joins from Procter and Gamble
where, since 2006, he has been General Manager of the $1.2 billion
Personal Care business for Central, Eastern-Europe, the Middle-East
and Africa, based in Switzerland. During his successful 17-year
career with Procter and Gamble, Mr. Nasard has held a number of
senior marketing and management roles based in Switzerland, Russia,
Germany and the USA.

Commenting on the appointment, Jean-François van Boxmeer, Heineken
CEO, said, "I am delighted to welcome someone of Alexis' calibre and
considerable track record to this critical role. Alexis possesses an
exceptional balance of marketing capabilities, leadership skills and
general management experience. This, coupled with his insight-driven,
portfolio-based approach, will help drive significant brand and value
growth across our portfolio."

Press enquiries
Jeroen Breuer
Tel: +31 (0)20 5239 355
 

Investor and analyst enquiries
Jan van de Merbel
Tel: +31 (0)20 5239 590
 

Editorial information:
Heineken N.V. is one of the world's great brewers and is committed to
growth and remaining independent. The brand that bears the  founder's
family name - Heineken - is available in almost every country on  the
globe and is  the world's  most valuable  international premium  beer
brand.  The company's aim is  to be a leading  brewer in each of  the
markets in which we  operate and to have  the world's most  prominent
brand portfolio. In 2008, the Company operated 125 breweries in  more
than 70 countries and sold 162 million hectolitres of beer.  Heineken
is Europe's largest brewer and  the world's third largest by  volume.
Heineken is committed to the responsible marketing and consumption of
its  more  than  200  international  premium,  regional,  local   and
specialty beers  and ciders.   These include  Amstel, Birra  Moretti,
Cruzcampo, Foster's,  Maes, Murphy's,  Newcastle Brown  Ale,  Ochota,
Primus, Sagres, Star, Strongbow, Tiger  and Zywiec. In 2008,  revenue
totalled EUR14.3 billion and Net Profit before exceptional items  and
amortisation was  EUR1.0  billion. In  2008,  the average  number  of
people employed was 56,208. Heineken  N.V. and Heineken Holding  N.V.
shares are listed  on the  Amsterdam stock exchange.  Prices for  the
ordinary shares may be accessed  on Bloomberg under the symbols  HEIA
NA and HEIO NA and on the Reuter Equities 2000 Service under  HEIN.AS
and HEIO.AS. Additional information  is available on Heineken's  home
page: http://http://www.heinekeninternational.com">http://www.heinekeninternational.com


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