Artists make (+) more positive on July 17 at International AIDS Society Conference in Rome
WALTHAM, Mass., July 15, 2011 – Today, Alere Inc. has put a call out to artists, healthcare professionals and individuals who have either been diagnosed with or affected by HIV/AIDS to create designs that represent their strength in the fight to prevent, manage and one day find a cure for the virus. The campaign, Make (+) More Positive™, will officially launch on July 17th, the first day of the International AIDS Society (IAS) Conference taking place in Rome. Several artists will be onsite, creating artwork that demonstrates the strength of the global positive community and that articulates this community’s vision for a bright future.

These artists include Claudio Bonuglia from Italy, Michelle Rogers from Ireland, Pete Wyman and David King, both from the United States. Their work will be showcased on buttons, t-shirts and posters at the conference. Their designs, and those of other artists, will also be featured online at www.morepositive.com and Facebook.com/MorePositive. Anyone, though, who has been affected by HIV/AIDS is invited to participate in Make (+) More Positive and submit their artwork to morepositive.com. Some early submissions have included flights of doves, colorful geometric designs and powerful collages constructed from multiple images...