Sony Ericsson Mobile Communications established today

Sony Ericsson Mobile Communications, the joint venture between
Telefonaktiebolaget LM Ericsson and Sony Corporation, will today start
its operations, following final approvals from the European Commission
and other regulatory authorities. The new company will start its
operations today and is aiming to become the number one player in mobile
multimedia products within 5 years.

"I am proud to announce that we have received the final approvals and we
can start operations according to our initial plans", says Katsumi
Ihara, President of Sony Ericsson Mobile Communications. "We are 3,500
committed employees who are very much looking forward to creating a
great company and to launching our first products during next year",
says Mr Ihara.

On August 28, Telefonaktiebolaget LM Ericsson and Sony Corporation
signed an agreement to set up Sony Ericsson Mobile Communications as an
equally owned joint venture. On September 11, the boards of both
companies announced that their respective boards have approved the
mobile phone joint venture. President of Sony Ericsson Mobile
Communications is Katsumi Ihara, and Executive Vice President and Head
of Sales & Marketing is Jan Wäreby.

Sony Ericsson today also disclosed its new brand name and logo. The new
brand name is Sony Ericsson and is accompanied by a symbol in a warm,
organic green color. Together they represent the company's vision and
ambition and what Sony Ericsson does for its customers. A downloadable
version of the logo is available at
www.sonyericssonmobile.com/pressroom.

Sony Ericsson Mobile Communications AB offers mobile communications
products for people who appreciate the possibilities of powerful
technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and
Sony Corporation, the joint venture continues to build on the success of
its two innovative parent companies. Sony Ericsson creates value for its
operator customers by bringing new ways of using multimedia
communications while mobile. The company's management is based in
London, and has 3,500 employees across the globe working on research,
development, design, sales, marketing, distribution and support.

For further information, please visit:
www.SonyEricssonMobile.com/pressroom

FOR FURTHER INFORMATION, PLEASE CONTACT:

Nina Eldh, Vice President, Head of Corporate Communications
Sony Ericsson Mobile Communications
Phone: +46 705 15 02 01
E-mail:  

Tetsuo Kanno, Public Relations Manager
Sony Ericsson Mobile Communications
Phone: +46 702 43 70 14 / +81 3 5448 2200
E-mail:  

Peter Bodor, Public Relations Manager
Sony Ericsson Mobile Communications
Phone: +46 703 28 24 23
E-mail: