Torget buys Oppido
- strengthens position as Sweden's largest shopping portal

Posten AB and Emerging Technologies ET AB (ET) have entered into an
agreement whereby Torget, Posten's shopping portal, will buy Oppido, an e-
commerce company that has developed an advanced bonus and customer loyalty
program. The object of the acquisition is to create added value for
Torget's Internet shoppers, affiliated stores and potential partners.

The acquisition will enable Torget to offer electronic CRM services, such
as the ability for affiliated stores to send targeted offers and surveys
to customers and prospects who have actively indicated an interest in
receiving them. The affiliated stores will be able to acquire new
customers cost effectively via other affiliated outlets. Torget can also
offer information about customer behaviour in connection with e-commerce
for use in analysing the structure of a web-store or coming...