Walmart-Exclusive Beauty Brand Announces Partnership With the Theatrical Release of “Footloose”
Los Angeles, CA – September 2011 – Salon Perfect, the growing beauty brand of lashes and brow product sold exclusively at Walmart, is excited to announce its partnership with Paramount Pictures’ upcoming film, “Footloose,” which opens in theatres Friday, October 14th.

The partner campaign includes full-page ads in Lucky, teenVOGUE and InTouch Weekly magazines, displays at Walmart stores nationwide during the month of October, presence on a Times Square digital billboard, online banner ads and a national sweepstakes to win movie tickets to see “Footloose.”

Sold exclusively at Walmart stores nationwide, the Salon Perfect brand offers affordable, accessible and awe-inspiring beauty solutions with prices starting at just $3.

“Footloose,” the highly anticipated new take on the beloved 1984 classic film, tells the story of Ren MacCormack (played by newcomer Kenny Wormald), who moves from...