Functional Foods & Sports Nutrition products Exhibitor Show Highlights at Natural & Organic Products Europe 2011
3/31/2011 11:07 AM EST
Natural & Organic Products Europe trade show returns to London’s Olympia next weekend, on 3-4 April, with over 500 exhibitors from all around the world. From new product launches to brand innovations and packaging re-designs – the following is just a taste of what show press and 1000’s of industry buyers can expect to see at the UK’s only dedicated trade event for natural and organic products.
• Mune is a ready-to-drink daily health shot, which is being officially launched at this year’s show. A delicious new way to boost your immune system daily, the Mune range includes: Mune Original and Mune Revive, which share core immune-boosting ingredients: such as black elderberry, active manuka honey 10+, inulin fibre and vitamin D. As part of the brand’s celebrity endorsement programme, Mune is linking up with West End star Adam Garcia, who is currently appearing as a judge on Sky1’s ‘Got To Dance’. Adam will be joining Mune on stand 2007 on Sunday 3 April to offer visitors a ‘chance of a lifetime’ opportunity to win a professional dance tutorial with him for up to 12 colleagues.
• Scheckter's Organic Energy drink, is the world's first 100% natural, organic, vegetarian and Fairtrade certified energy drink! Toby Scheckter, the founder of Scheckter's Organic Beverages, was raised on his father’s organic farm. It was this involvement in the running of Laverstoke Farm, which gave him a deep understanding and appreciation for the process involved in organic produce. Organic Gingko Biloba for improved mental performance; Organic Brazilian Guarana for physical endurance; Organic Ginseng for increased body resistance to stress; Organic Pomegranate and Elderberry are rich in antioxidants; and Raw Green Coffee Bean Extract boosts metabolism. No toxic chemicals, no synthetic caffeine, no artificial colours, no artificial flavours, and no preservatives (stand 8012).
• Cougar is the world’s first ‘lifestyle shot’ aimed exclusively at women and its UK launch is at Natural & Organic Products Europe. After phenomenal success stateside, this new drink is designed to complement a woman’s busy lifestyle. Fraser Henderson, whose specialist drinks company Haywood Products (stand 4092) is launching Cougar in the UK, said: “Cougar is a concentrated mix of 13 all natural ingredients which provides women with a boost of energy and focus, whilst having hair, skin, nails, cancer-fighting, weight loss and age defying benefits. Cougar is a functional on-the-go beverage, ideal for women who are juggling a busy life.”
• iShot ‘Potions 4 Life’ kick starts its new range at Natural & Organic Products Europe (stand 1035). From the creators of iShot Energy, All Day Energy Ltd will be exhibiting two new unique, functional products: iShot Skinny (Slim Potion) – a dietary potion; and iShot All Night (Love Potion) – a powerful aphrodisiac potion, which combines herbal supplements such as Damiana and Korean Ginseng, botanical stimulants such as Guarana and Green Tea with energy releasing B vitamins, Amino acids and Anti Oxidants. All Day Energy have been named as finalists at the Beverage Innovations Awards 2011 (the only global awards dedicated to functional drinks) in two categories: Best Functional Drink Label and Best Energy Shot, with the results to be announced after 1 April 2011.
• The CLIF® BAR was born on an outdoor adventure. Needing more energy to complete a 175M bike ride, Gary Erickson grabbed his last energy bar – the only bar available at the time – and realised that he couldn’t take a bite. Right then, he had an epiphany, as a baker and an athlete, that he could make something portable that tasted better. Named after Gary’s father and outdoor companion, Clifford, the CLIF BAR delivers sustained energy with the right combination of carbohydrates, protein and fibre. Today, Clif Bar & Company continues to blaze trails in nutrition to get you through all your outdoor adventures (stand 9072).
To find out more about any of the products or companies featured in this show highlights press release, visit Natural & Organic Products Europe on 3-4 April. The two-day event is free to attend for pre-registered trade visitors and relevant press. To register, please visit www.naturalproducts.co.uk.
Members of relevant trade and consumer media can reserve press passes to Natural & Organic Products Europe by contacting Emma-Louise Jones at before 5pm on Friday 1 April (please note, no press passes to the event will be issued after that time).
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Media enquiries to:
Emma-Louise Jones, PR Executive
t: 44 (0)1273 645134 e:
Exhibitor enquiries to:
Simon Barry, Event Director
t: 44 (0)1273 645125 e:
Natural & Organic Products Europe is the UK's biggest trade show for the natural products, health food and organic sectors. It is the key event of the year for independent health store retailers, wholesalers and distributors, supermarket and multiple buyers, and specialist and organic shop owners looking to source the very best in natural products, and organic, biodynamic, fair trade, artisan and local food and drink.
VISTOR INFORMATION:
Admission: Free to all trade visitors
Location: The Grand Hall Olympia, Kensington, London W14 8UX
Opening hours: Sunday 3 April 9.30–17.30 & Monday 4 April 9.30–17.00
www.naturalproducts.co.uk
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Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products – the industry’s leading trade magazine, and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo, the UK’s leading event for complementary and alternative healthcare, the Independent Health Store Conference, lunch!, and office*.