Attracting positive word of mouth online - are small banks leading the way in the financial sector?

London 08 June –Online market research specialist DigitalMR releases latest April figures from its monthly syndicated banking report, powered by SocialNuggets.

Banks often get a lot of negative coverage in the media, but what do their customers really think?

For the month of April 2011, DigitalMR’s report analyses comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether their posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank.

The clear winners for April are Clydesdale and ING Direct with Net Sentiment Scores of 73% and 60% respectively (see below).

Clydesdale attracted over 6 times as many positive comments from customers as negative ones, while ING Direct was...

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Net Sentiment Score
Top Five Positive Features