Dan Schawbel, personal branding expert and best-selling author, discusses building a personal brand to help professionals and job seekers stand out in today’s workforce. Dan discusses the importance of staying relevant, finding your niche, competition for work, interpersonal skills and perception.  He also suggests becoming an expert in an in-demand field to help gain leverage in the recruitment process by getting a second or advanced degree at schools like DeVry University and its Keller Graduate School of Management which offer specialized bachelor’s and master’s degree programs focused on high-growth career fields.  More information is available at www.devry.edu .