Letts Diaries launches new-look website

11/2/2011 7:44 AM EST

Letts, the UK market leader of branded diaries have officially launched their new upgraded website, to optimise the shopping experience for their customers.

The new website boasts enhanced features and functionality for easier shopping and has been designed to accommodate the demand for their photo products range which was launched last year.

New features include:

• Full colour high quality pictures which can be enlarged and panned out
• Multiple shots of the diaries and product range, internal layout, pocket features and close ups
• Increased search facility allowing customers to search by, colour, format, price and also allowing them to filter their search results so they can find a selection of products based on their requirements.
• Simplified and streamlined checkout process creating a much faster and more straight forward process, letting the customer know at all times where they are in the process and how many steps they need to finish.

Charles Letts, Sales and Marketing Director at Letts explains, “We really have designed this website to meet the need of our customers giving more tools to consumers to get the most out of their shopping experience.

“It should be a simple process whether it be purchasing a diary or stationery product or creating your own bespoke product through our photo function, perfectly timed in the run up to Christmas!”


ENDS
Notes to Editors

Letts – The Diary Experts
The company was established in 1796 as a stationery business in the arcades of London's Royal Exchange where merchants and traders frequently purchased stationery. John Letts responded to his customers’ need to record transactions and finances by creating the world’s first commercial diary in 1812.

The diary soon established itself as an essential feature of commercial life. The rapid refinement of the product, with the introduction of detailed information sections, meant that by the 1820's the first modern style diary ranges were published.

Letts is a world leader in its field. Letts manufacture over 22 million diaries in its UK manufacturing facility each year and its products are of the highest quality and design. The company is firmly established as the market leader supplying more than 40% of all branded diaries in the UK and exporting to over 75 countries worldwide.

Letts acquired the Filofax Group to become the Letts Filofax Group Ltd in 2001 and comprises principally of two UK operations and eight overseas subsidiaries.

Letts is an environmentally aware company which strives to minimise its impact on the environment by promoting environmental awareness to their stakeholders and by sourcing from suppliers who are FSC or PEFC certified wherever possible. Staff are also continually trained in environmental issues to ensure ongoing social and environmental responsibility.

Diary sizes:
Slim size – 166x82mm
A6 size = 148x105mm
A6 + Desk = 165x120mm
A5 size = 210x148mm


Further details, product photography and samples available on request from Caroline Graham at Denvir:

T: 01786 435 183
E:  
W: www.denvirmarketing.com