Inspiring packaging solutions for McIntosh ad campaign

10/13/2011 5:36 AM EST

inspirepac has proved its inspiring packaging solutions capabilities once again with a special project for Scottish food brands, McIntosh Foods.

inspirepac, which is part of the Logson Group, was challenged with coming up with oversized versions of the food brand’s famous ready meal packaging, to be used as the ‘love interests’ in McIntosh’s playful new advertising campaign.

The three human-sized ready meals, inluding Macaroni Cheese, Stovies and Haggis, Neeps & Tatties, all created by inspirepac, featured in classic date scenarios for the adverts, including a cinema, an open-top convertible car and a love-boat, and played on customers’ love of their favourite ready meal. The adverts featured in National Scottish printed press.

Chris Marples, CEO of inspirepac, said: “This project has been a unique opportunity for inspirepac to demonstrate its capabilities in delivering flexible and inspiring packaging solutions, and we hope to be able to work on more projects like this in the future.

“We are hugely experienced in providing creative solutions through innovative design, print and manufacture and we have a bespoke design service that can work to achieve the results our clients want.”

The Logson Group stands for excellent service standards, offering customers efficiency, flexibility, stability and reliability of supply. Collectively the Group employs over 800 people and turns over £180m annually.

Visit www.logsongroup.co.uk to find out more.

ENDS

This information and further details from Steph Jones at Denvir
T: 01786 448 160
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