8/4/2011 1:49 PM EST
Colin Receveur, dental marketing expert, author & consultant, publishing his latest book on how dentists can consistently grow their practice using social media and automation to stay in front of their prospects and patients
New Albany, IN August 04, 2011 - ‘Drip marketing’ techniques help dentists take their practices to greater heights.
Dentists can dramatically expand their practices through an effective sales tool known as “drip marketing”—a communications plan that sends, or “drips,” personalized messages to patients and prospects over time. Now, dental marketing expert & author Colin Receveur shows dentists how to implement this proven marketing strategy.
On August 15, Receveur will release his newest book, “How to Stay in Front of Your Patients Until They Are Ready to Buy: The Authoritative Guide to Social Media & Drip Marketing for Dentists.”
Receveur’s book informs dentists how to:
• Install auto-responders to “drip” information continually to prospects, including postal and/or direct mail pieces.
• Employ social media to create a true “following” or online community to address directly.
• Offer attractive “advertising lures” that will get patients to respond every time.
In 2009, the National Sales Executives Association released a study showing that 90 percent of sales are made between the 5th...