Single class of shares in Observer as of August 13

8/8/2001 10:05 AM EST

Observer is implementing the restructuring of its Class A and B shares
into a single class

Pursuant to the resolution approved by the extraordinary general meeting
last spring, a single class of shares in Observer AB will be traded on
Stockholmsbörsen as of Monday, August 13. The ISIN code for the new
share class is: SE0000291486. The timetable for the restructuring is:

Friday, August 10, 2001 Last day of trading in Class A and B shares
on Stockholmsbörsen.
Monday, August 13, 2001 First day of trading in single-class shares
on Stockholmsbörsen.
Wednesday, August 15, 2001 Last day with Class A and B shares in VPC
system (Swedish Securities Register Center).


Stockholm, Sweden, August 8, 2001

Observer AB (publ)

For further information, please contact:
Anders Lundmark, Chief Financial Officer, phone +46 8 507 410 00 or
+46 70 333 29 77, e- mail:  

Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12 or
+46 70 549 28 08, e-mail  

Facts about Observer AB
Observer AB, listed on Stockholmsbörsen's O-list (Attract 40), operates
in the fields of media and market monitoring, analysis and communication-
evaluation, target group identification for PR- och IR purposes. On a
rolling twelve-month basis, Observer AB has a turnover of more than SEK
1,100 million and employs around 1,800 people in the UK, Sweden,
Germany, Finland, Norway, Denmark, Portugal, Ireland, Estonia, Latvia
and Lithuania.

This press release is also available on www.observergoup.com