Observer taking part in the development of NewsML as a new technical standard for news distribution
11/24/2000 4:27 AM EST
Observer taking part in the development of NewsML as a new technical
standard for news distribution
Observer has joined a select group of companies from around the world in
the development of a new technical standard for distributing digital news
information. The new standard has been recommended by leading
international news and information agencies on the International Press and
Telecommunications Council.
Called NewsML, the new standard makes it possible to combine digital news
information from different sources in integrated packages. Observer can
thereby distribute information from a large number of media in a totally
custom-designed format.
"We are seeing an increasing demand to integrate news from different
sources and media in manageable packages and to offer clients IT support
for working with digital news information from different sources in the
same format," says Daniel Grönquist, CIO responsible for IT development
in Observer's Executive Management.
The new standard and other XML-related technologies enhance opportunities
to deliver information via channels such as the Internet, intranets and
WAP.
As a member of the International Press and Telecommunications Council,
Observer is working on standardization issues together with leading
international news agencies such as Reuters and Dow Jones.
"This work is well-suited to our ambition to remain on the forefront in
the development of new technologies, standards and services," says
Observer CEO Robert Lundberg.
About Observer AB
Observer AB (formerly Sifo Group), which is listed O-list (Attract 40) of
the OM Stockholm Exchange, has operations in media and market monitoring,
analysis and evaluation, target group identification and the distribution
of information for PR and IR purposes. Through SMG Consulting, Observer AB
is also active in management and strategic consulting. Observer AB has a
turnover of slightly over SEK 1.2 billion on a moving 12-month basis, with
around 1,600 employees in the UK, Sweden, Germany, Finland, Norway,
Denmark, Estonia, Latvia and Lithuania.
For further information, please contact:
Daniel Grönquist, CIO, phone +46 8 507 417 03/+ 47 23 00 25 55
/070-555 6000 e-mail
Per Blixt, Senior Vice President Corporate Communications,
phone +46 8 507 410 12, +46 70 549 28 08, e-mail
This press release is also accessible online at www.observergroup.com