Observer's shares combined into single class

8/1/2001 8:08 AM EST

In accordance with the decision of the extraordinary general meeting on
April 25, 2001, the terms for combining Observer's Class A and B shares
into a single class have now been met. The company has therefore
requested that the Swedish Patent and Registration Office register the
amendment to Observer's articles of association stipulating that all its
shares shall be of a single class.

More information to be released around August 8

Processing by the Patent and Registration Office is expected to take
approximately one week. Observer therefore expects to release
information on or around August 8, 2001 regarding the date on which the
company's shares will be traded in a single class on Stockholmsbörsen.

Stockholm, Sweden, August 1, 2001

Observer AB (publ)



For further information, please contact:
Anders Lundmark, Chief Financial Officer, phone +46 8 507 410 00 or
+46 70 333 29 77, e- mail:  

Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12 or
+46 70 549 28 08, e-mail  


Facts about Observer AB

Observer AB, quoted on the Attract 40 section of Stockholmsbörsens's O-
list, operates in the fields of media and market monitoring, analysis
and communication-evaluation, target group identification for PR- och IR
purposes. On a rolling twelve-month basis, Observer AB has a turnover of
more than SEK 1,100 million and employs around 1,800 people in the UK,
Sweden, Germany, Finland, Norway, Denmark, Portugal, Ireland, Estonia,
Latvia and Lithuania.

This press release is also available on www.observergroup.com