Observer finalizes acquisition of Bacon's of the U.S.

11/29/2001 4:40 AM EST

Following the approval of U.S. regulatory authorities, Observer has
finalized its acquisition of Bacon's. The U.S. company has an annual
turnover of nearly SEK 400 million and will be consolidated in Observer
as of December 1, 2001.

The acquisition, which was announced on November 14, consolidates
Observer's position as the world leader in the industry and the only
provider of global services. Its operations extend to eleven European
countries as well as the U.S. and Canada.

Observer AB (publ)

For further information, please contact:
Jan-Erik Jansson, Chief M&A Officer, phone +46 8 507 410 14 or
+46 70 511 91 53, e-mail:  

Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12 or
+46 70 549 28 08, e-mail  

About Observer AB
Observer AB, quoted on the O-list (Attract 40) of Stockholmsbörsen, is
active in media and market monitoring, analysis and communication
evaluation, target group identification and distribution of information
for PR and IR purposes. On a moving 12-month basis, Observer AB has a
turnover of nearly SEK 1.7 billion and around 2,700 employees in the
U.S., UK, Sweden, Canada, Germany , Finland, Norway, Denmark, Portugal,
Ireland, Estonia, Latvia and Lithuania.

This press release is also available online at www.observergroup.com