Markus Gerdien appointed head of division at Observer

9/10/2002 10:30 AM EST

Markus Gerdien named head of division at Observer

Markus Gerdien has now been named the new head of Observer's
Communication Tools division, whose operations comprise target group
identification and distribution of information for PR and IR purposes.
In Sweden, the UK, Finland, Germany and Norway, the services are
marketed under the Waymaker name. In North America, Observer's
subsidiaries Bacon's Information and Bowdens are market leaders in media
databases.

Markus Gerdien, 41, was employed by Observer in the spring of 2002 and
has now taken over as head of the division. He was formerly employed by
Common Agenda Venture Management AB, where he was a partner and
consultant. During the years 1988-2000 he was employed by Front Capital
Systems AB, a leading supplier of IT solutions for trading in the
financial sector. During Markus' time as sales and marketing manager and
as president, Front Capital Systems maintained extensive international
operations.

"Markus' experience is well-suited to Observer's client-oriented
organization. His background as a marketer and leader of an
internationally active company will be a big asset for us," says
Observer CEO Robert Lundberg.

For further information, please contact:

Robert Lundberg, President and Chief Executive Officer,
telephone: +46 8 507 410 10, e-mail:  

Markus Gerdien, Head of the Communication Tools division, telephone:
+46 8 507 417 32, e-mail:  

Per Blixt, Senior VP Corporate Communications,
telephone: +46 70 549 28 08,
e-mail:  

About Observer AB
Observer AB, quoted on the O-list (Attract 40) of Stockholmsbörsen, is
active in business and communication intelligence, offering media and
market monitoring, analysis and communication evaluations as well as
target group identification and distribution of information for PR and
IR purposes. Observer AB has a turnover of nearly SEK 1,900 million on
an annual basis, with around 2,500 employees in the U.S., UK, Sweden,
Canada, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia,
Latvia, and Lithuania.

This press release is also available online at www.observergroup.com