Future report dates from Observer AB:

10/17/2000 7:00 AM EST

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Note! October 26 , 2000 Interim report January - September, 2000

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February 20 , 2001 Preliminary year-end report 2000


About Observer AB
Observer AB (formerly Sifo Group), which is listed on the O-list (Attract
40) of the OM Stockholm Exchange, is active in media and market
monitoring, analysis and evaluation, target group identification and the
distribution of information for PR and IR purposes. Through SMG
Consulting, Observer AB also has operations in management and strategic
consulting. Observer AB has a turnover of slightly over SEK 1.1 billion on
a moving 12-month basis, with around 1,600 employees in UK, Sweden,
Germany, Norway, Finland, Denmark, Estonia, Latvia and Lithuania.


For further information, please contact:
Per Blixt, Senior VP Corporate Communications, phone +46 8 507 410 12/
+46 70 549 28 08, e-mail  

This press release is also accessible online at www.observergroup.com