Executive Vice President leaving Observer

3/8/2004 3:25 AM EST

Due to an organizational change at Observer AB, Executive Vice President and former head of the Media Intelligence division Hans Strand is leaving the company.

In the autumn of 2003, Observer adopted a regionalized organization with responsibility for the group's entire range of services. As a result, the Media Intelligence and Communication Tools divisions have been replaced by geographic regions.

In the last year Hans Strand has served as acting Managing Director for Sweden and the Nordic & Baltic region, where he has dealt with, among other things, the integration of the former divisions. Hans Strand will be leaving Observer at the end of March 2004.

For further information, please contact:
Robert Lundberg, President and CEO, telephone: +46 8 507 410 10,
e-mail:  

Per Blixt, Senior VP Corporate Communications/Investor Relations,
telephone: +46 70 549 28 08, +46 8 507 410 12, e- mail:  


Observer AB, quoted on the Attract 40 section of Stockholmsbörsen's O-list has approximately 25 000 shareholders.