Cision’s Media Database Exceeds 10,000 UK Blogs
1/28/2011 4:30 AM EST
Cision Maintains Clear Lead in Social Media Research and Intelligence
LONDON, 28 January, 2011 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, announced that its Cision Media Database now lists background and contact information on more than 10,000 UK blogs and bloggers— the industry’s biggest database with 35,000 blogs globally.
Cision has been building social media intelligence for more than five years and integrating this information into its industry-leading media research database, which provides nearly 1.5 million profiles on media contacts, from journalists and freelancers to bloggers, social media and other influencers.
“It is really interesting that many blogs are now possibly as influential as mainstream news sources. Public relations practitioners must apply the same professional code of conduct as with traditional print and broadcast journalists,” said Falk Rehkopf, Head of Research for Cision Europe.
Rehkopf continued, “Best practice means following proven common-sense golden rules such as knowing bloggers’ work and providing as much intelligent, relevant and concrete assistance to them as possible, while adapting the approach to the more informal and interactive character of social media. Integrated into CisionPoint, the PR workflow platform, the Cision Media Database gives PR professionals comprehensive and accurate information to help them build rapport and productive relationships with bloggers.”
In an effort to understand, measure and identify “influence” in social media, Cision’s research team also investigate and publish multi-country, topical rankings of digital influencers regularly. The full list of sectorised and niche Top 10s can be found on the Cision website in the dedicated Social Media Index section. Cision also publishes its annual ranking of the Top 50 UK Blogs – available as a downloadable booklet containing the 50 most influential sites in the UK blogosphere.
For More Information:
Lucy Griffin
UK Marketing Manager
44 (0)20 7689 1110
About Cision
Cision (uk.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media list information, press release distribution services via www.cisionwire.com, media monitoring and precise media and news analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.
About Cision’s Global Media Research Team
Cision’s globally leading Media Research team is based in London and Chicago and maintains close data partnerships in over 150 countries. The team is responsible for Cision's media database, the world’s most complete, comprehensive source to connect with traditional and digital media influencers, providing their names, backgrounds and includes pitch advice as well as pet dislikes. The database contains nearly 1.5 million media contacts, more than 600,000 outlets and 400,000 opportunities. Highest data accuracy levels are paramount and Cision’s media researchers update the global media database almost 20,000 times a day applying innovative research techniques to ensure the most up-to-date, consistent and relevant information. All delivered through CisionPoint - the award-winning on-demand software solution.