Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – fr...
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Tom has played an integral part in the development of our UK business over a number of years. His leadership in his previous roles has successfully transformed our products, our customer experience and our sales organisation and I am very pleased to have him leading the UK business as a whole. Tom’s industry expertise, proven leadership skills and energy are exactly what our UK business needs right now.
When I joined the company, I joined a 150 year old monitoring business and I’ve seen it grow and develop into a market-leading PR SaaS company. I’ve loved being a part of that and look forward to steering Cision’s UK business through the next phase which, considering the industry and market in which we work, will undoubtedly see more evolution and innovation
Zimpel Online is still the best PR database for German speaking countries. By integrating our data into the Cision software we can now offer our customers international data packages, without having to forgo the established Zimpel data. Whether it comes to PR in Germany, in the DACH region, in EMEA or worldwide – now we always have the best solution for every need.
We are happy to be working with Zimpel to provide our customers with the best media database available in Germany today – thanks to our cooperation with Zimpel, Cision clients can now profit from the combination of high quality international and local media data delivered through our award-winning PR software. Our German clients in particular will benefit greatly from the added value created by this strategic partnership.
“We’ve extended Cision to the world’s top mobile platforms and launched new content-driven search. We’re expanding the Cision Media Database, adding thousands of new profiles of digital influencers who are critical to shaping brands’ reputations, and we’ve enhanced Cision’s speed, performance and personalisation capabilities. Our selection as a 2012 category winner and finalist shows that Cision remains the best campaign management solution of its class”
“Since Cision won the 2011 CODiE Award as Best Marketing/PR software, we’ve introduced new ways for people to manage earned and owned media, such as the industry’s most meaningful Influencer Rating, and content marketing capabilities through Social Publish”
“The judges selection of Cision as one of 2012’s best marketing and public relations software solutions demonstrates our ongoing determination to anticipate and meet our users’ changing needs as social media continues to radically integrate the traditional marketing mix”
“Social media provides PR and marketing professionals with the opportunity to discover what influencers are discussing, sharing and covering in real time. However, identifying which of those are covering your topic, how influential they actually are and how you should be engaging with them is the challenging task,” said Tom Ritchie, Deputy Managing Director of Cision UK. “Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most relevant and influential and research the best ways to engage with them.”
“Building relationships with influencers in your industry is fast-becoming a necessity for brand management. Cision Influencer Lists allow marketing and PR pros to identify those influencers in one click. Cision is able to use our big data capabilities coupled with our knowledge of both traditional and social media to identify the leading influencers across the media mix.”
“At the heart of our software is the public relations industry’s most comprehensive media and influencer database with detailed information about influencers, ‘traditional’ journalists, and influence rankings updated 20,000 times each day. We integrate this data with tools that monitor, aggregate and filter social media conversations and traditional media coverage, reach out to influencers across all channels, and quantify results. We are extremely pleased that the SIIA has recognised our efforts.”