Updated Showroom To Showcase New Products from Hästens, VI-Spring and Sferra
Chicago (August 24, 2011) – Chicago Luxury Beds (CLB) is proud to announce the renovation of their showroom and the arrival of new and upgraded products from Hästens, VI-Spring and its newest line, fine linens from Sferra. Since their launch in 2009, CLB has continually offered the world’s best beds in their 3,000-square-foot showroom located in Chicago’s chic River North neighborhood. Bolstered by a new look, new offerings and an improved product showcase, Chicago Luxury Beds seeks to build upon its position as a leader in best beds and sleep products and a true destination for sleep education.

The newly redesigned CLB showroom boasts upgraded displays and a more intimate, client-centric layout to better present their top bed lines and allow for enhanced interaction with customers and designers alike. Among the improvements incorporated by CLB are a refreshed storefront; millwork displays to highlight new product, linens and accessories; an expanded front desk near the entrance for improved client education, comfort and service; and well-appointed vignettes. In addition to highlighting the beds, the vignettes appeal to a range of tastes and styles and demonstrate how Chicago Luxury Beds products can work with any décor. CLB partnered with esteemed retailers Golden Triangle, Classic Remix, Oscar Isberian and Filsinger Chicago to furnish the vignettes. A forthcoming vignette featuring furniture from acclaimed Chicago designer Holly Hunt is anticipated later this fall.

Mary Pat Wallace opened Chicago Luxury Beds after a worldwide quest to discover the most exceptional beds, amassing an expert command of sleep knowledge and research along the way. “We spend one third of our lifetime in bed,” says Wallace. “Investing in your kitchen may increase the value of your home; but investing in your bed adds value to your life.”

To that end, Wallace has curated a selection of the best beds and sleep products in the world from Hästens, VI-Spring, The Pillow Bar, their proprietary line and now Sferra. CLB currently features collections from Peter Som, the Hotel Collection, Chrysanthemum and Newport. A “loose count” bed displays the various thread counts available. The entire Sferra line is also available to order and bed dressings will be refreshed seasonally.

Expanding their already robust selection from Hästens, the Swedish brand with over 150 years of proven craftsmanship, Chicago Luxury Beds introduces two new models, the Proferia and Auroria, as well as a new base detail for the 2000T II and material upgrades to all models.

- The Proferia: combines horsehair, wool and cotton in a unique layering pattern for maximum comfort. The patented pocket spring system unites no less...