Second Year Be A Reader Campaign to Raise $100,000 for RIF Programs While Engaging Consumers to Instill Everyday Love of Reading
Chicago – (March 29, 2012) – To promote children’s literacy and family reading time, Carl Buddig & Company is partnering with Reading Is Fundamental (RIF) for a second year to support the “Be A Reader” campaign and raise a minimum of $100,000 for RIF. The cause marketing campaign invites consumers to join the fun through purchases of Buddig products and by taking...