GAINESVILLE, Ga. (Aug. 24, 2010) – Cantrell, a poultry and food processing equipment sales and service company, has unveiled a new image and brand identity as the company expands into other industries with an even more comprehensive line of food industry products.

Underscoring the company’s longstanding commitment to providing innovation solutions, equipment and parts to companies around the world, Cantrell has launched its corporate marketing and branding initiative with a new corporate logo. Acquired by industry veterans Dane Woods and Tony Rice in 2008, the company has experienced dynamic growth in their equipment and parts sales.

“Growing from our solid foundation in the poultry industry, we are expanding into other food industries,” said Rice, Cantrell General Manager Finance/Operations. “With this expansion, we wanted to create a new identity for Cantrell and we have a new look to go with it.”

Cantrell has long been a fixture in the poultry processing equipment...