Philadelphia agency translates wealth of consumer brand experience into helping business-to-business companies differentiate their image
PHILADELPHIA, PA, April 17, 2012 – Brownstein Group, a brand communication agency based in Philadelphia, today announced that they have launched a new B2B Practice specifically designed to help business-to-business companies distinguish themselves in what has become a very crowded and homogenous market.

B2B marketing traditionally centers solely on lead-generation tactics. However, throughout its 48-year history, the agency’s B2B campaigns rooted in the strategic branding methodology typically reserved for consumer-facing companies have proved the most transformational for clients’ businesses. The newly formed practice will operate on the approach that B2B marketing should lead with branding, and the goal is to change the way decision makers identify and relate to...