York’s going pink to beat breast cancer!

10/5/2011 5:14 AM EST

Press Release

For immediate release: Wednesday 5 October 2011
Press contact: Marilena Patuto, Media Relations Officer, DD 0207 749 3720, Email:  

York’s going pink to beat breast cancer!

Watch out for pink buildings and fundraisers this month as Paint the Town Pink returns to York for the third year running to raise money for breast cancer research.

Paint the Town Pink is an annual initiative where Breast Cancer Campaign aims to turn the whole of York as pink as possible. Last year the event was supported by many local businesses and fundraisers in the area, including the Coppergate Centre, Monks Cross Shopping Centre and shops along the Shambles, who helped raise over £15,000 to help the charity continue funding vital breast cancer research.

There are plenty of activities taking place throughout the month from street collections to fundraising events including York’s Pink Walk. Back for its second year, the walk is the main event in the Paint the Town Pink calendar and takes place on Thursday 27 October. Starting at the Coppergate Centre at 7pm, the walk takes you along the river and through the historic city centre, passing buildings illuminated pink!

Berwick Kaler, York’s pantomime Dame, took to the streets of York last week with Campaign volunteers to mark the start of Paint the Town Pink and encourage people to get involved.

Berwick said: “Paint the Town Pink is a great initiative and this year it is set to be bigger and pinker than ever before. There are so many ways to get involved, from buying a pink ribbon badge to taking part in an event, so I urge everyone to show their support this month and help raise funds for Breast Cancer Campaign.”

To find out more about Paint the Town Pink and the events taking place in York, please visit www.breastcancercampaign.org , call 020 749 4114 or email  .

ENDS

Photos: Berwick with a Faye from Breast Cancer Campaign and pink panto horse

Notes to editors
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• The charity currently funds 95 projects worth almost £16.5 million in 31 locations across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, around 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day
• The Breast Cancer Campaign Tissue Bank, the UK’s first ever national breast cancer tissue bank is a unique collaboration with four leading research institutions to create a vital resource of breast cancer tissue for researchers across the UK and Ireland. Visit breastcancertissuebank.org
• Visit breastcancercampaign.org or follow us at twitter.com/bccampaign