Veolia wear it pink in support of Breast Cancer Campaign

11/7/2011 7:10 AM EST

Press Release

For immediate release: 02/11/2011
Press contact: Alice Rhodes, Media Relations Officer, DD 0207 749 4102, Email:  

Veolia wear it pink in support of Breast Cancer Campaign

Last Friday, staff at Veolia Environmental Services, Tower Hamlets, organised a day of pink themed activity in support of Breast Cancer Campaign’s annual wear it pink day.

Sites in Tower Hamlets and across the country, turned pink for the day when all staff donned items of pink and donated £2 each to Breast Cancer Campaign. There were raffles, sweepstake games and pink themed cake sales and some brave employees even took part in a sponsored wax! Some of Veolia’s refuse vehicles also got in on the action by featuring the wear it pink logo, all to help fund world-class breast cancer research.

Jean-Dominique Malllet, Chief Executive at Veolia Environmental Services: “We have been supporters of Breast Cancer Campaign’s wear it pink event since 2005. Our staff up and down the country continue to surprise me with the lengths they go to for this great cause – last year one team even recorded a Veolia Wear it Pink song!”

“The wear it pink campaign captures the hearts and minds of our staff as the majority of them will know someone who has been affected by this terrible disease. On a lighter note it is a great opportunity for our staff to have some fun whilst raising money for an exceptionally worthwhile charity.”

Last year hundreds of thousands of people took part in wear it pink raising a staggering £2.5 million for breast cancer research to help improve survival rates for the one in eight women who experience breast cancer during their lifetime. Every year, some 48,000 are diagnosed with breast cancer and wear it pink helps to fund vital research into the disease which affects so many.

If you missed wear it pink this year, do not worry as you can wear it pink anytime! For only £2 Breast Cancer Campaign challenge you to wear it pink, at work, at home or at school and help save lives. To take part in the UK’s original pink day visit www.wearitpink.co.uk and register to receive your free fundraising pack or text PINK44 £2 to 70070 now to donate £2.

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Notes to editors
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• Currently it supports 81 research projects, worth over £15.5 million, in 31 centres of excellence across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, nearly 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day
• Visit www.breastcancercampaign.org or www.wearitpink.co.uk