Ultimo boss Michelle Mone wears it pink for charity

9/29/2011 5:54 AM EST

Press Release

For immediate release: Thursday 29 September 2011
Press contact: Marilena Patuto, Media Relations Officer, DD 0207 749 3720, Email:  

Ultimo boss Michelle Mone wears it pink for charity

Ultimo boss Michelle Mone OBE has teamed up with Debenhams to support Breast Cancer Campaign by modelling the official wear it pink t-shirt, designed to help raise money for breast cancer research.

The bright pink t-shirt, also available in white, is one of a range of six charity t-shirts to be sold in Debenhams stores nationwide and online throughout October to help raise funds for Breast Cancer Campaign.

wear it pink is Breast Cancer Campaign’s national fundraising event on 28 October that sees businesses, schools, colleges, and individuals throughout the country wearing pink for the day and donating £2 each to help the charity fund innovative world-class breast cancer research.

Last year around hundreds of thousands took part in wear it pink raising a staggering £2.4 million for breast cancer research to help improve survival rates for the 48,000 people still being diagnosed every year.

Michelle said: “I’m proud to support Breast Cancer Campaign by modelling the official wear it pink t-shirt which has been designed by Debenhams. Make sure you get yours in time for wear it pink day on the 28 October - I’ll be encouraging everyone to wear something pink on the day and donate £2 to help the charity fund vital research into the disease.”

The t-shirt is available in Debenhams stores and online at Debenhams.com, £12 with £4 donation to Campaign.

To sign up or find out more about wear it pink please visit www.wearitpink.co.uk, contact Breast Cancer Campaign’s press office on 020 7749 3720 or email  .

ENDS

Photos: Michelle Mone OBE modelling the wear it pink t-shirt available from Debenhams

To see other pink products available this month, visit www.breastcancercampaign.org, contact Breast Cancer Campaign’s press office on 020 7749 3720 or email  

Notes to editors
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• The charity currently funds 95 projects worth almost £16.5 million in 31 locations across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, around 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day
• The Breast Cancer Campaign Tissue Bank, the UK’s first ever national breast cancer tissue bank is a unique collaboration with four leading research institutions to create a vital resource of breast cancer tissue for researchers across the UK and Ireland. Visit breastcancertissuebank.org
• Visit breastcancercampaign.org or follow us at twitter.com/bccampaign

Debenhams is a leading department stores group with a total of 167 stores in the UK,. Republic of Ireland and Denmark.

It offers a wide range of products across womenwear, menswear, childrenswear, lingerie, accessories, health and beauty, homewear and gifts.