Pink bus marks start of Paint the Town Pink!

10/6/2011 6:34 AM EST

Press Release

For immediate release: Thursday 6 October 2011
Press contact: Marilena Patuto, Media Relations Officer, DD 0207 749 3720, Email:  

Pink bus marks start of Paint the Town Pink!

A pink bus took centre stage in Reading town centre on Friday to mark the start of Paint the Town Pink, which will see the return of pink buildings and pink fundraisers during October to help raise funds for breast cancer research and promote breast awareness in Reading.

Back in Reading for the third year running, Breast Cancer Campaign is aiming to make the event even bigger (and pinker!) than ever before and with the help of volunteers and supporters in the area, there are lots of pink activities to take part in.

The Oracle shopping centre will once again be a focus point for pink fundraising activity, with pink fundraising weeks from 3 -9 October and 24-30 October. It will also be turning itself pink to help promote breast cancer awareness.

Included in the line-up of events taking place this month are; a Pink Day hosted by the London Irish on Sunday 9 October, a pink flower display evening with royal wedding florist Green Parlour on Tuesday 18 October and a handbag-themed evening at the Malmaison Hotel on wear it pink day on Friday 28 October. Wear it pink is Campaign’s national fundraising day which encourages everyone to wear something pink on the day and donate £2 to the charity.

The month-long fundraising initiative will include collections across the city, so whether you’re near a local shop or supermarket, you can show your support by making a donation or buying a pink ribbon.

Lauren Baskett, Breast Cancer Campaign’s Community Development Manager, said: “It’s very exciting to retun to Reading for a third year of Paint the Town Pink after the support we’ve had over the past couple of years. There are more events this year than ever before and plenty of ways you can show your support so I hope everyone gets into the pink spirit to help Campaign raise money for vital breast cancer research.”

To find out more about Paint the Town Pink, how to take part in one of the events or other ways you can get involved, please call 020 7649 4114, email   or visit www.breastcancercampaign.org

ENDS

Photos: Pink bus in Reading and the Oracle in pink for the first of two fundraising weeks

Notes to editors
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• The charity currently funds 95 projects worth almost £16.5 million in 31 locations across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, around 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day
• The Breast Cancer Campaign Tissue Bank, the UK’s first ever national breast cancer tissue bank is a unique collaboration with four leading research institutions to create a vital resource of breast cancer tissue for researchers across the UK and Ireland. Visit breastcancertissuebank.org
• Visit breastcancercampaign.org or follow us at twitter.com/bccampaign