Don’t forget to wear it pink this Friday

10/25/2011 8:48 AM EST

Press Release / Interview Opportunity

For immediate release: 25/10/2011
Press contact: Alice Rhodes, Media Relations Officer, DD 0207 749 4102, Email:  


Don’t forget to wear it pink this Friday


There are just three days to go until thousands of people across the UK will be raiding their wardrobes to wear it pink on Friday 28 October for Breast Cancer Campaign.

Look out for men in magenta, ladies head to foot in fuchsia and kids going crazy in cerise, as schools and businesses throughout the country take part in wear it pink to raise money for breast cancer research.

wear it pink is supported by Vanish, who have committed to raising an incredible £250,000 for Breast Cancer Campaign.

To take part, all you need to do is wear an item of pink and donate £2 to Campaign and encourage your friends to do the same.

Last year hundreds of thousands of people took part in wear it pink raising a staggering £2.5 million for breast cancer research to help improve survival rates for the one in eight women who experience breast cancer during their lifetime.

Breast Cancer Campaign challenges you to wear it pink on Friday 28 October, at work, at home or at school and help save lives. To take part in the UK’s original pink day call Freephone 0800 107 3104, visit www.wearitpink.co.uk and register to receive your free fundraising pack or text PINK44 £2 to 70070 now to donate £2.

Ends

Notes to editors

• To interview a Breast Cancer Campaign spokesperson or find out who is taking part in your local area please call 0207 749 4102 or email  

• ISDN link available for interviews with Breast Cancer Campaign spokesperson



• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• The charity currently funds 105 projects worth almost £16.2 million in 38 locations across the UK and Ireland
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day
• Visit www.breastcancercampaign.org