Sales and Marketing Director and Vice President Anders Davidsson to be new President of Bong Ljungdahl AB

10/16/2003 8:15 AM EST

Sales and Marketing Director and Vice President Anders Davidsson to be
new President of Bong Ljungdahl AB

Director of Sales and Marketing and Vice President Anders Davidsson is
to succeed President and CEO Lennart Pihl, who will be leaving Bong
Ljungdahl in the new year after six years' service.

Anders Davidsson moved to Bong almost two years ago from McKinsey, where
he had been for four years after having worked with marketing at Volvo
and Ford. As director of sales and marketing and vice president,
Davidsson has had ultimate responsibility for the Group's major European
customers, and this spring also assumed the presidency of the troubled
German subsidiary, with a turnover of MSEK 600. In a short space of
time, Davidsson has achieved considerable improvement in this company,
and recruited his German successor, Elmar Schätzlein, whose experience
at Schneidersöhne will enhance Bong's marketing competence and
strengthen the management in Germany.

Davidsson is a graduate economist, and has a distinct international
marketing orientation that is well suited to the further development of
Bong's strategy in the ongoing restructuring of the European envelope
industry.

Lennart Pihl, who in recent years has completed a number of acquisitions
to strengthen Bong's position on the European envelope market, will be
assisting Davidsson for a transitional period as an advisor.

Kristianstad, Sweden, October 16, 2003

Mikael Ekdahl
Chairman of the Board

Bong is one of Europe's leading envelope companies. The Group has an
annual turnover of around SEK 2.1 billion, some 1,500 employees and an
annual manufacturing capacity of some 15 billion envelopes at its
production units in Sweden, Denmark, Norway, Finland, Poland, Germany,
Belgium, Britain and Ireland.
Bong has a very strong market position, especially in Northern Europe,
and canvasses twelve European countries through its own sales
organizations. In recent years, Bong has acquired several companies in
the envelope industry and has thus taken an active part in the current
process of structural transformation in the industry in Europe. The
Group sees attractive opportunities for further expansion and
development.
Bong is a publicly traded company and its shares are listed on the O-
list of the Stockholm Stock Exchange.


Further information may be obtained from Mikael Ekdahl, Chairman of the
Board of Bong Ljungdahl AB, +46 44 20 70 00 or +46 709 77 72 03 (mobile)