BlueFactory, the Sweden-based provider of solutions based on mobile
technology and user behaviour, has been contracted by the Swedish Record
Company S56 Recordings to deliver mobile service packs for promotion of
artists and new record releases.

The first artist to go mobile is Swedish hip hoper Thomas Rusiak, with
the release of his new album "In the sun". The mobile services are
launched on the site www.rusiak.com, where fans are invited to a secret
zone. In the zone they can pre listen to tracks and look at video clips
before they are commercially launched. They can also communicate with
their idol and download mobile goodies - logos, ring tones and coupons.
The secret zone is accessed with a personal password that is easily
ordered via premium SMS.

"As experts in mobile marketing, it is natural for us to work in the
field of artist promotion. The mobile phone offers new possible revenue
streams for...