New mobile and web application combines the power of mobile, personal endorsements and social media now known as “Calyping”.
Dallas TX, September 21, 2010 –Blue Calypso, poised for fundamental change, will be the world’s first content network to put the power of marketing distribution in the hands of those who matter most, the consumers. The mission, revolutionize the rapport of marketers and consumers, creating a mutually beneficial relationship where the consumers are financially rewarded for their valuable voice and reach.  “I see a lot of mobile marketing concepts, I have never seen anything like this.  Very exciting!” say Dan Butcher, Associate Editor at Mobile Marketer.
Bridging the gap between technology and social evolution.
Developed by Blue Calypso’s techno geeks in Dallas, TX and Costa Rica, the patented* content network is powered by custom mobile and web applications.  It’s revolutionary methodology matches targeted consumers with brands and businesses they are passionate about, turning them into loyal Endorsers. Endorsers use the app to Calyp (select and distribute) their endorsements by way of engaging text messages and social network posts.  Valuable content on the network will include the likes of entertaining campaigns, compelling offers and one of a kind experiences for Endorsers to calyp to the people in their worlds they know will also appreciate it.  The network follows the Endorsers valuable reach, the farther their Calyps go the more they are rewarded with cold hard cash loaded onto their very own Blue Calypso Visa Debit Card, rewards for the real world.
This one of a kind friend-to-friend distribution approach serves relevant marketing messages by uniting mobile devices and social media psychology. As reported recently by Yahoo News, a new study from the Pew Internet Project illustrates just how rapidly consumers are embracing applications on their mobile devices, 1 in 4 U.S. adults now use mobile apps.  In addition, today’s digitally savvy consumers are constantly texting, tweeting and posting.  “Mobile phones are our most personal device, it’s the first and last thing many of us look at each day, making it the PERFECT vehicle for valuable marketing content. No one knows us better than our friends and nothing is more powerful than a personal endorsement. Blue Calypso ties it all together!” says Blue Calypso CMO Sabrina Dee.
The patented content network was built to please.  For marketers, reaching their most valuable customers where they live, work and play regardless of their mobile phone or carrier has never been easier.  The robust interface offers account options for both a single advertiser as well as agencies where they can easily create, deploy and measure campaigns with the most immediacy and relevancy...