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    <title>Cision Wire</title>
    <link>http://www.cisionwire.com</link>
    <description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description>
    <pubDate>Fri, 10 Feb 2012 10:39:27 GMT</pubDate>
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      <title>Björn Borg is launching in China</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-is-launching-in-china,c9201908</link>
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<p><strong>Bj&ouml;rn Borg has decided to launch the brand in China.</strong> <strong>The new business will be established together with an experienced retail partner in China, through a new company with Bj&ouml;rn Borg as the principal owner. The aim is to position the brand among the growing legion of fashion-conscious young people in the country. </strong></p>
<p></p>]]></description>
      <pubDate>Wed, 21 Dec 2011 07:30:00 GMT</pubDate>
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      <title>BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/borg-and-mcenroe-take-their-rivalry-to-the-next-level,c9141573</link>
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      <description><![CDATA[<p><strong>The greatest sports duo of all time, Bj&ouml;rn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August this year and a portion of the revenues will be donated to the John and Patty McEnroe Foundation.</strong></p>]]></description>
      <pubDate>Fri, 01 Jul 2011 10:00:00 GMT</pubDate>
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      <title>Decreased number of shares in Björn Borg</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/decreased-number-of-shares-in-bjorn-borg,c9129185</link>
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      <pubDate>Tue, 31 May 2011 07:00:00 GMT</pubDate>
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      <title>Temporary increase in the number of shares in Björn Borg</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/temporary-increase-in-the-number-of-shares-in-bjorn-borg,c567193</link>
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      <description><![CDATA[<p><strong> </strong></p>]]></description>
      <pubDate>Fri, 29 Apr 2011 08:17:08 GMT</pubDate>
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      <title>Report from Björn Borg’s Annual General Meeting 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/report-from-bjorn-borg-s-annual-general-meeting-2011,c563386</link>
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      <description><![CDATA[<p><strong></strong>The Annual General Meeting of Bj&ouml;rn Borg AB was held at 5 pm on 14 April, 2011 at the company&rsquo;s offices in Stockholm. </p>]]></description>
      <pubDate>Fri, 15 Apr 2011 06:00:00 GMT</pubDate>
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      <title>Notice of the Annual General Meeting of Björn Borg AB (publ)</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/notice-of-the-annual-general-meeting-of-bjorn-borg-ab--publ-,c554225</link>
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      <pubDate>Mon, 14 Mar 2011 10:25:00 GMT</pubDate>
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      <title>The Nomination Committee's proposal regarding the Board of Directors of Björn Borg AB (publ)</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/the-nomination-committee-s-proposal-regarding-the-board-of-directors-of-bjorn-borg-ab--publ-,c554223</link>
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      <pubDate>Mon, 14 Mar 2011 10:24:45 GMT</pubDate>
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      <title>New clothing venture established in the Netherlands – Björn Borg Sport</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/new-clothing-venture-established-in-the-netherlands--bjorn-borg-sport,c536871</link>
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      <description><![CDATA[<p><strong><strong>Bj&ouml;rn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands is another element in Bj&ouml;rn Borg&rsquo;s strategy to focus on its core business, underwear, based in Stockholm.</strong></strong></p>]]></description>
      <pubDate>Thu, 13 Jan 2011 07:30:00 GMT</pubDate>
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      <title>Magnus Teeling new CFO at Björn Borg</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/magnus-teeling-new-cfo-at-bjorn-borg,c529461</link>
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      <description><![CDATA[<p><strong>Magnus Teeling new CFO at Bj&ouml;rn Borg<br /></strong>Magnus Teeling has been appointed new CFO at Bj&ouml;rn Borg and enters his position in January, 2011. Most recently, Magnus held the position as CFO at the listed IT company Tilgin and was before that head of finance at Aroma, and accountant and consultant within Transaction Services at KPMG.&nbsp;</p>]]></description>
      <pubDate>Tue, 30 Nov 2010 08:00:00 GMT</pubDate>
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      <title>Notice of the Annual General Meeting of Björn Borg AB (publ)</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/notice-of-the-annual-general-meeting-of-bjorn-borg-ab--publ-,c477576</link>
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      <pubDate>Mon, 15 Mar 2010 08:00:00 GMT</pubDate>
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