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    <title>Cision Wire</title>
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    <description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description>
    <pubDate>Fri, 10 Feb 2012 07:58:01 GMT</pubDate>
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      <title>BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-ab-year-end-report-january---december-2011,c9218170</link>
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      <description><![CDATA[<p><strong>A year of investing for growth</strong></p>]]></description>
      <pubDate>Thu, 09 Feb 2012 06:30:00 GMT</pubDate>
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      <title>Björn Borg is launching in China</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-is-launching-in-china,c9201908</link>
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<p><strong>Bj&ouml;rn Borg has decided to launch the brand in China.</strong> <strong>The new business will be established together with an experienced retail partner in China, through a new company with Bj&ouml;rn Borg as the principal owner. The aim is to position the brand among the growing legion of fashion-conscious young people in the country. </strong></p>
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      <pubDate>Wed, 21 Dec 2011 07:30:00 GMT</pubDate>
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      <title>BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-ab-interim-reportjanuary---september-2011,c9185147</link>
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      <description><![CDATA[<p><strong>Good brand sales during the quarter</strong></p>]]></description>
      <pubDate>Thu, 10 Nov 2011 06:30:00 GMT</pubDate>
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      <title>BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---june-2011,c9152828</link>
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      <pubDate>Tue, 23 Aug 2011 05:30:00 GMT</pubDate>
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      <title>BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/borg-and-mcenroe-take-their-rivalry-to-the-next-level,c9141573</link>
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      <description><![CDATA[<p><strong>The greatest sports duo of all time, Bj&ouml;rn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August this year and a portion of the revenues will be donated to the John and Patty McEnroe Foundation.</strong></p>]]></description>
      <pubDate>Fri, 01 Jul 2011 10:00:00 GMT</pubDate>
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      <title>Decreased number of shares in Björn Borg</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/decreased-number-of-shares-in-bjorn-borg,c9129185</link>
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      <pubDate>Tue, 31 May 2011 07:00:00 GMT</pubDate>
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      <title>BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---march-2011,c569747</link>
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      <description><![CDATA[<p><strong>New markets begin to grow</strong></p>]]></description>
      <pubDate>Wed, 04 May 2011 05:30:00 GMT</pubDate>
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      <title>Temporary increase in the number of shares in Björn Borg</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/temporary-increase-in-the-number-of-shares-in-bjorn-borg,c567193</link>
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      <pubDate>Fri, 29 Apr 2011 08:17:08 GMT</pubDate>
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      <title>Report from Björn Borg’s Annual General Meeting 2011</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/report-from-bjorn-borg-s-annual-general-meeting-2011,c563386</link>
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      <description><![CDATA[<p><strong></strong>The Annual General Meeting of Bj&ouml;rn Borg AB was held at 5 pm on 14 April, 2011 at the company&rsquo;s offices in Stockholm. </p>]]></description>
      <pubDate>Fri, 15 Apr 2011 06:00:00 GMT</pubDate>
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      <title>Björn Borg’s annual report 2010</title>
      <link>http://www.cisionwire.com/bjorn-borg/r/bjo-rn-borg-s-annual-report-2010,c9200300</link>
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      <pubDate>Fri, 18 Mar 2011 12:26:00 GMT</pubDate>
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