Releases - Björn Borg

Aggressive investment in product development and exports
July 1 – September 30, 2009
• Brand sales (excluding VAT) increased by 1 percent to SEK 566 million (563).
• The Group’s net sales decreased by 3 percent to SEK 155.2 million (160.8).
• The gross profit margin decreased to 50.8 percent (54.1).
• Operating profit decreased to SEK 43.5 million (49.7).
• Profit after tax decreased to SEK 30.1 million...

April 1 – June 30, 2009

• Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382).
• The Group’s net sales increased by 2 percent to SEK 97.8 million (95.8).
• The gross profit margin decreased to 50.9 percent (55.9).
• Operating profit decreased to SEK 12.1 million (16.5).
• Profit after tax decreased to SEK 8.4 million (12.0).
• Earnings per share decreased to SEK 0.34 (0.48). Fully diluted...

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200 shares during June 2009. The number of shares in Björn Borg is, following the increase, 25,148,384 shares. This information is published pursuant to the Swedish Financial Instruments Trading Act (1991:980), Chapter 4, paragraph 9.

The annual report for 2008, Swedish version, is now available at Björn Borg’s website, www.bjornborg.com. An English version will be published shortly.

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.


The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held at the company's premises, on Thursday, 23 April 2009, at 5 p.m. at Götgatan 78 (Skrapan), 23rd floor, Stockholm, Sweden....

The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn Borg.
Fabian Månsson, born 1964, has since 2008 been active as an industrial adviser. Fabian Månsson is an internationally experienced leader within consumer goods and strong trade marks and has a documented track record of...

Higher full-year sales – weaker finish
Fourth quarter, October 1 – December 31, 2008

• Brand sales* decreased by 9 percent to SEK 594 million (651).

• The Group’s net sales decreased by 6 percent to SEK 131.2 million (139.8).

• The gross profit margin was 54.1 percent (53.8).

• Operating profit decreased by 38 percent to SEK 26.0 million (42.3). Before non-recurring costs operating profit was SEK...