Releases - Björn Borg

Growth and profitability remain at high levels
Third quarter, July 1 – September 30, 2007
• Brand sales* increased by 60 percent to SEK 657 million (409).
• The Group’s net sales rose by 59 percent to SEK 148.6 million (93.4).
• The gross profit margin was 54.6 percent (46.9).
• Operating profit rose by 105 percent to SEK 49.2 million (24.0).
• Profit after tax increased by 104 percent to SEK 35.2 million...

BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE
Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office run by a cast of compelling characters playing a variety of roles in the company. There is also a clear connection to the brand’s heritage, inspired by Björn Borg’s legendary tennis career.

E-COMMERCE PAVES THE WAY TO...

Continued strong growth with good profitability
April 1 – June 30, 2007
• Brand sales increased by 89 percent to SEK 414 million (218).
• The Group’s net sales rose by 82 percent to SEK 87.8 million (48.4).
• The gross profit margin amounted to 55.6 percent (56.8).
• Operating profit rose by 143 percent to SEK 19.2 million (7.9).
• Profit after tax increased by 130 percent to SEK 13.9 million (6.0).
•...

January 1 – March 31, 2007
• Brand sales increased by 75 percent to SEK 513 million (293).
• The Group’s net sales rose by 60 percent to SEK 118.7 million (74.2).
• Operating profit rose by 109 percent to SEK 31.4 million (15.1).
• Profit after tax increased by 108 percent to SEK 22.6 million (10.9).
• Earnings per share increased by 102 percent to SEK 3.84 (1.89). Calculated after the share split in April...