Björn Borg

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2011

2/9/2012 1:30 AM EST

A year of investing for growth
OCTOBER 1 – DECEMBER 31, 2011

· The Group’s net sales increased by 6 percent to SEK 123.1 million (115.9). Excluding currency effects, sales increased by 7 percent.
· The gross profit margin was 52.4 percent (56.3). The change is attributable to the operations of Björn Borg Sport.
· Operating profit amounted to SEK 14.1 million (24.5) and was affected by approximately SEK 3.5...

Björn Borg is launching in China

12/21/2011 2:30 AM EST

Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal owner. The aim is to position the brand among the growing legion of fashion-conscious young people in the country.
The plan is to establish sales in Shanghai during the second half of 2012, primarily through Björn...

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011

11/10/2011 1:30 AM EST

Good brand sales during the quarter
JULY 1 – SEPTEMBER 30, 2011

· The Group’s net sales decreased by 6 percent to SEK 160.2 million (171.0). Excluding currency effects, sales were unchanged.
· The gross profit margin was 50.6 percent (52.6). The change is attributable to the operations of Björn Borg Sport.
· Operating profit amounted to SEK 33.0 million (51.5). Investments in Björn Borg Sport and the...

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011

8/23/2011 1:30 AM EST

Borg and McEnroe in a new match

APRIL 1 – JUNE 30, 2011
• The Group’s net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent.
• The gross profit margin decreased to 53.3 percent (55.1). The decrease is attributable to the operations of Björn Borg Sport.
• Operating profit amounted to SEK 8.2 million (13.9), a decrease of 41 percent. Investments in Björn...

BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL

7/1/2011 6:00 AM EST

The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August this year and a portion of the revenues will be donated to the John and Patty McEnroe Foundation.
The collection of four different underwear styles, two designed by Borg and two designed by McEnroe, will be launched in...

Decreased number of shares in Björn Borg

5/31/2011 3:00 AM EST

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into three (3) shares. As a result of the share split, the number of shares in Björn Borg was temporarily increased, on 18 April 2011, by 50,296,768 shares to a total of 75,445,152 shares. This has been communicated before in...

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011

5/4/2011 1:30 AM EST

New markets begin to grow
FIRST QUARTER,
JANUARY 1 – MARCH 31, 2011

· The Group’s net sales increased by 2 percent to SEK 151.3 million (148.4). Excluding currency effects, sales rose by 6 percent.
· The gross profit margin decreased to 50.4 percent (51.6).
· Operating profit amounted to SEK 28.4 million (36.0), a decrease of 21 percent.
· Profit after tax amounted to SEK 20.7 million (25.8), a...

Temporary increase in the number of shares in Björn Borg

4/29/2011 4:17 AM EST

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in the company is split into three (3) shares. As a result of the share split, the number of shares in Björn Borg has increased by 50,296,768 shares on 18 April 2011. The number of shares in Björn Borg is, following the share...

Report from Björn Borg’s Annual General Meeting 2011

4/15/2011 2:00 AM EST

The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement and the consolidated balance sheet for the year 2010. The Annual General Meeting resolved that no dividend be paid to the shareholders for the year 2010. Instead of a dividend, the Annual...

Björn Borg’s annual report 2010

3/18/2011 8:26 AM EST

The annual report for 2010 is now available at Björn Borg’s website, www.bjornborg.com.

For further information, please contact:

Björn Borg AB, phone +46 8 506 33 700

The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the...

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