Audumbla Communication Group AB is to establish the media agency
Audumbla Bizkit, a company intended for media strategy consultancy.
Audumbla has recruited Johan Eidmann, CEO of Carat Sweden and Peter
Arnesson, CEO of Carat Interactive, two of the top media strategists in
Sweden as regards TV and new media. Audumbla Bizkit will be working with
media strategy consultancy, thus constituting an important part of the
Group's complete range of services.

Audumbla Bizkit's task is to help its clients to optimise the return on
their media investments - from initial strategy to final implementation.
Advertisements and the media through which they are transmitted are
determined by the clients' business - sales, for example. In-depth
analysis of the factors that affect the customer's decision to purchase
can be used to influence the choice of medium used to communicate the
advertisement. Medium space is then purchased via...