British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov.

The research, which surveyed 2050 UK adults online, examined customer satisfaction in a number of key areas, including retailers' promotions, recommendations, web site search, navigation and pricing.
According to David Davies, VP of Marketing at Apptus: “After 15 years of eCommerce, UK consumers are setting a high bar for the online shopping experience.  They will punish poor performance in areas like search and navigation, while 70% admit to rewarding relevant, well-targeted offers and recommendations.  With 3 out of 4 UK adults online shopping online or browsing at least once a month, there is a huge opportunity for retailers who respond to these demands using the next generation of e-commerce technologies”.

Little patience with not getting the basics right

When asked for...