Branded Snack Box Complimentary on Select US Airways Flights
West Palm Beach, FL—July 6, 2011— Air Advertainment™, the creator of a new industry by the same name, has partnered with Gilt Groupe, an innovative online shopping destination, to offer experiential-branded snack boxes on US Airways Shuttle flights. Passengers on these flights, from Boston (BOS), New York (LGA), and Washington DC — National  (DCA), will each receive a complimentary Branded Snack Box from Gilt Groupe, while their distractions are few, and the untapped opportunity to connect and engage with the brand is high.

The innovative program is built upon Air Advertainment’s exclusive partnership with US Airways, which has created the new industry and a previously unchartered marketing channel. Air Advertainment blends entertainment, integrated marketing/advertising, and social capital with air travel.

The new Air Advertainment market helps airlines give more value to passengers with no increased costs, while serving up a meaningful, value-added experience for brands with travelers.

“Engagement with consumers is the most valuable asset for a brand in today’s fragmented and social Web,” said Mary L. Macesich, cofounder  and vice president,  Air Advertainment. “Gilt is a truly innovative company with a storied market adoption, and we are excited to position them to connect with more loyal members.”

”Gilt...