Sweet Moments for Twist Wrap Maker
5/16/2011 7:21 AM EST
Working for a luxury chocolate brand proved to be a particularly sweet moment for confectionery packaging specialists Cats-Haensel and LPF.
Clondalkin subsidiaries LPF and Cats-Haensel have created premium-quality gravure printed sachets and strip aluminium twist-wrappers for a new range of chocolates, launched by Danish confectioner Toms Confectionery Group’s under its leading brand name, Anthon Berg.
LPF is producing the gravure printed and laminated bags, which have a premium matt effect. A transparent window reveals the chocolates inside, which are individually twist-wrapped using specially-developed strip aluminium wrappers.
The twist wraps were gravure printed on a metallised polypropylene film with a wax-laminated aluminium strip and created by using a single-layer material, which improves machine performance, facilitates efficiency and optimises brand appearance compared to traditional dual layer strip wrappers.
Anthon Berg combines the finest chocolate with liqueurs, fruit and marzipan. The Sweet Moments range consists of new varieties, as well as mini editions of other well-known Anthon Berg bestseller confectionery.
The new products are presented in colourful sachets and have been developed to meet a growing demand for products for sharing occasions or formal chocolate indulgence.
Michael Pfingsten, sales manager at Clondalkin Group’s Laminated & Coated Products (LCP) Business Unit, said: ‘’We are thrilled to be producing packaging for a brand with such high prestige as Anthon Berg. Cats-Haensel and LPF are both well equipped for the production of exclusive chocolate packaging and have extensive experience in the luxury confectionery market.
“The Strip Aluminium Twist-Wrappers produced by Cats-Haensel, based on a polypropylene film with a wax laminated aluminium strip, turned out to be a differentiating feature for Anthon Berg. Instead of using two layers of material, this specification allowed Anthon Berg to go for just one layer while at the same time improving machine performance, saving costs and optimising brand appearance.”
Jill Bech Andersen, strategic purchaser at Toms Confectionery Group, said: “Sweet Moments is a premium product and we were looking to work with a packaging supplier with particular expertise in high-end confectionery markets. We have been successfully working together with LPF for a couple of years now and the choice for Clondalkin Group was made even easier when we met Cats-Haensel and learned about its strip aluminium foil.
“From the start of the project, both companies have constantly exceeded our expectations of a packaging supplier, delivering high levels of service and support on-site, pro-actively giving suggestions on possible improvements and of course supplying high quality packaging materials.
“The team at Clondalkin Group Business Unit LCP has really been working together with us as a partner to live up to Anthon Berg’s brand values of being aesthetic, uncompromising and surprisingly special. Clondalkin Group truly is our one-stop shop for confectionery packaging.”
Cats Haensel and LPF are both part of the Laminated and Coated Products Business Unit of the Clondalkin Group Flexible Packaging Division.
www.clondalkin-group.comENDS
Issued on behalf of Clondalkin Group by Adessi
For more information contact Hayley Sturgess at Adessi on
Tel: +44 (0) 113 256 9999
Fax: +44 (0) 113 256 9989